the value of a mobile tour
Do you have products that benefit from live demonstrations? Take your brand on the road. A well-planned, well-executed mobile event can take your brand directly to the audience.
An on-site visit allows everyone involved in the purchasing decision to get a hands-on demonstration and sales pitch, without being limited to brochures and first hand accounts of a fraction of the people involved in making the decision.
The difference is equatable to a commercial versus a test drive. Your sales team has to convince a representative from their potential customer to travel in order to experience your product first hand. Typically, this is done at a trade show where your product is never the exclusive topic or demonstration for the day. The sales pitch is then given second hand, and the decision is made without your team's involvement.
A mobile tour changes all of that. Everyone involved in the decision has heard the sales pitch and experienced the product first hand. It's Experimental Marketing. That is the value of a mobile show room. Your product is innovative and extraordinary, surely it would sell itself if only you could get it in front of your customers.
brands that trust us
a unique value proposition
Your specialty is your product, our specialty is highlighting your product in an extraordinary way. We handle every aspect of your Experiential Marketing Plan to ensure a streamlined and simple process for you and your sales team.
You know your product and you have a goal in mind.
We help determine the best way to display that product. We then help determine the ideal schedule for the tour. Our EMS system makes planning and tracking events (across your entire sales team) simple. And finally on the day of the event your team shows up to a ready-to-go display.
Our goal is to make the entire process from concept to event feel too easy, letting you and your team focus on sales, outreach, training or whatever the goal is for that day.
You know your product and you have a goal in mind.
We help determine the best way to display that product. We then help determine the ideal schedule for the tour. Our EMS system makes planning and tracking events (across your entire sales team) simple. And finally on the day of the event your team shows up to a ready-to-go display.
Our goal is to make the entire process from concept to event feel too easy, letting you and your team focus on sales, outreach, training or whatever the goal is for that day.
We believe our greatest asset is leaving our clients with the feeling that the entire process was simple and efficient.
The results of the mobile tour are self-evident from the very first event. The turn-key service we provide is second to none. All of our clients have repeat tours, or tour extensions. After measuring the success of the first year of a tour, all of our clients embark on consecutive experiential marketing tours.
A great many of our tours become permanent sales tools for our clients, and our best sales tool is when our potential clients see a current client's mobile tour and just know that they want that tool for their team.
pmg's proprietary ems
Web-Based Scheduling
The PMG Event Management System (EMS™) gives access to all event details. From any web-enabled browser, approved users can see at a glance what is happening with the tour. Depending on the level of authority, users can add events, verify the address and local contact information at the venue and confirm event times. We developed this proprietary application to make multiple tours easier to manage. This unique, proprietary event software is property of Promotional Management Group. The program can be modified to include event reminders, follow up surveys and online invitations for each event.
Easy to Use
Clicking on an event title allows users to view specific event information including location, times, delivery instructions, venue contacts and Intuitive Surgical representative contact information. Once logged in, this web-based data is viewable to Promotional Management Group drivers, management and Intuitive Surgical staff. Updated event information is transferred through the EMS and delivered to the driver via email. The driver is in constant communication with Promotional Management Group and Intuitive Surgical to insure a successful event.
Event Management System (EMS™)
Custom online calendars
Unlimited users with email login and password protection
Custom permissions for event submission and viewing options per region
VP's and Directors have special permissions to view multiple schedules (regions)
Reporting capabilities for all users to view future and past events
7 day reminder notices auto generated and delivered via email to your sales staff
All event requests are date and time stamped
case studies
Benefits of Space Tour
nasaOver 700 events and a decade of service for aerospace pioneer NASA
da Vinci Surgical Robot
intuitive surgical4,200 events since 2004 for medical innovator Intuitive Surgical
Pristina 3D
general electricGE Healthcare gains $7 in sales for each $1 spent on PMG marketing tour
Embraer ERJ190
embraer50 marketing tour events in 24 months for aviation icon Embraer
Innovation: Delivered
covidien120 events in 24 months for healthcare products provider Covidien
Brand Revival Tour
indian motorcycles20 world tour events for iconic motorsports brand Indian Motorcycles
Ready to Rock Tour
general electricGE Healthcare gains $7 in sales for each $1 spent on PMG marketing tour
Mobile Education, Therapy and Procedure Training
medtronicOver 600 events for therapeutic healthcare supplier Medtronic
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Acceleration Now Tour
ingersoll rand & traneIn 2014 Trane and PMG planned and executed an exciting tour launch of their new product lines
Medtronic Sofamor Danek Spinal Tour
medtronicOver 600 events for therapeutic healthcare supplier Medtronic
the pmg story
PMG was founded by Brad and Terri Morris after Brad’s experience in the industry showed him that there was a better way to find success with mobile tours. Beginning with tours dedicated to outreach and education PMG found success with brands and companies that wanted to stand out and appreciated the clean and well managed approach that PMG took to building, launching, and operating a mobile tour.
After successful tours in industries including auto racing, aeronautics and even space travel: PMG found its niche. The medical industry's demand for hands-on demonstrations, professional appearance and precise scheduling was a perfect fit for PMG. Since PMG’s first medical mobile tours over a decade ago, this has become their industry focus. PMG is chosen time and time again as the go-to medical tour resource by Fortune 500 companies. They value our uniquely professional image and managerial style. Our staff, equipment, and processes are all uniquely professional and skilled. Companies with products and clients that value quality (like those in the medical equipment industry) come to us when they need a mobile tour, and they come back consistently to repeat the success of their first tour.
contact us
We are happy to assist you with your project no matter what stage it is in. Please feel free to contact us for anything from a budget consultation to a request for proposal. We will answer any questions you might have about mobile touring or experiential marketing. Call us at 704-643-5550, or submit your info below to schedule a call or meeting.